*BSD News Article 63663


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Path: euryale.cc.adfa.oz.au!newshost.anu.edu.au!harbinger.cc.monash.edu.au!bunyip.cc.uq.oz.au!munnari.OZ.AU!spool.mu.edu!howland.reston.ans.net!newsfeed.internetmci.com!in2.uu.net!omega.metrics.com!omega.metrics.com!not-for-mail
From: Edward Schauweker <eds@ocm.com>
Newsgroups: comp.unix.bsd.bsdi.announce
Subject: BETA: Web system betat testers wanted
Followup-To: comp.unix.bsd.bsdi.misc
Date: 3 Mar 1996 15:17:43 -0500
Organization: Online Computer Market
Lines: 53
Sender: tomh@omega.metrics.com
Approved: tomh@metrics.com
Message-ID: <4hcup7$slb@omega.metrics.com>
NNTP-Posting-Host: omega.metrics.com


Online Computer Market, Inc., a premiere Web software and 
solutions developer offers the beta version of DirectChoiceTM, 
the first Web-Friendly Direct Marketing application. 
DirectChoice allows organizations for the first time 
to proactively use the Web to market and communicate 
with customers, channel partners, and visitors on a 
personal level that is informative without being 
intrusive. The beta version is available for download 
from the DirectChoice Web site.

DirectChoiceTM consists of three software components 
that enable organizations to compile, build, and 
publish via e-mail, personalized information from 
the Web site in a Web-friendly way at an extremely 
low cost.  The first component consists of a 
configurable registration form that uses Basic 
Authentication Security to give a User ID and Password 
to each registered user.  DirectChoice registers visitors 
and collects detailed profiles of their interests in up 
to 64 categories.  Because registered users can update 
their profiles whenever they choose, the organization's 
information about them is updated whenever their interests 
change. 

The second component is an email publishing tool that 
allows organizations to compile, build, and publish 
personalized information from the Web site.  DirectChoice 
automatically sorts and builds a customized article 
covering all subjects from the categories chosen by 
the user at registration time.  Registered users are 
not required to sift through information that is not 
pertinent to their interests.  

The third component allows the organization to administer 
the database. DirectChoice's database can be surveyed 
to perform market research analysis of trends inregistered 
users' interests.  The DirectChoice database can import 
and export records allowing organizations to integrate 
existing customer lists and databases.

The people and organizations that give the ten best bug 
reports will receive a complimentary copy of DirectChoice
($995.00 retail). All beta testers will receive a 50% 
discount off the full retail price. DirectChoice can be 
downloaded at     http://www.directchoice.com/


egs-42

-- 
[ /tom haapanen -- tomh@metrics.com -- software metrics inc -- waterloo, ont ]
[ "if you see a bandwagon, it's too late"             -- sir james goldsmith ]