*BSD News Article 6168


Return to BSD News archive

Xref: sserve gnu.misc.discuss:6435 comp.os.linux:11977 comp.unix.bsd:6216
Newsgroups: gnu.misc.discuss,comp.os.linux,comp.unix.bsd
Path: sserve!manuel.anu.edu.au!munnari.oz.au!newsroom.utas.edu.au!hilbert!piggy
From: piggy@hilbert.cc.utas.edu.au (La Monte Yarroll)
Subject: Re: Suggestions for the free Unix projects
Message-ID: <piggy.718592994@newsroom.utas.edu.au>
Sender: news@newsroom.utas.edu.au
Organization: University of Tasmania, Australia.
References: <1992Oct7.040347.425@fcom.cc.utah.edu> <1992Oct7.135421.2806@meaddata.com> <1992Oct8.010626.16411@fcom.cc.utah.edu>
Distribution: aus
Date: Fri, 9 Oct 1992 01:09:54 GMT
Lines: 36

terry@cs.weber.edu (A Wizard of Earth C) writes:

>Actually, the media production costs aren't what kills you; it's the
>overhead involved in writing, typesetting, and publishing a manual,
>the support, and expected legal battles.  Especially the last.  Ignoring
>the legal stuff, you *might* be able to be profitable at about $400 per,
>regardless of the distribution media.

>					Terry Lambert
>					terry@icarus.weber.edu
>					terry_lambert@novell.com

Before I launch in, I should mention that I am on 1 year leave from
MWC.  I'm a kernel developer for them.  All the information in this
article is already publicly available.

Mark Williams Company does very well selling a full UN*X clone on
_diskette_ with a 1000+ page perfect-bound manual for $100.  MWC
doesn't do very much more volume on a per-run basis than people have
been talking about here.  Oh yes, don't forget the life-time technical
support.

Admittedly, MWC provides a number of add-on products for their core
product, and these are really what pay for things like new development
and technical support.

MWC tried to market COHERENT once before as a group of products in the
$500 to $1000 range.  The lesson to be learned from MWC is that a
lower priced product will sell MUCH better than a high priced product.

MWC has shipped ~40,000 copies to date.
--

La Monte H. Yarroll	Home:		piggy@baqaqi.chi.il.us
   Work:		piggy@hilbert.maths.utas.edu.au
   AKA:			piggy@gargoyle.uchicago.edu